Variable Strategies for Mobile Gaming in Different Countries and Regions

Over the last two years, mobile gaming has maintained its position as the form of the gaming industry that generates the most revenue and is the most widely used. According to newzoo, by 2020, mobile gaming will account for more than half of all gamers. Mobile gaming not only generated $46.1 billion and accounted for 42% of the global market in 2017, but it also accounted for those figures in 2017. In 2017, mobile gaming accounted for 42 percent of the global market.

Playing games on different continents reveals a great deal of diversity in a variety of different aspects, such as the number of hours spent playing, total gaming revenue generated, and the most popular game categories. Although mobile games are popular all over the world, the differences between continents are evident when playing games. As we travel, join us as we investigate the various types of gaming that can be found in different parts of the world and highlight the games that are the most popular in each region.

Asia-Pacific

By 2020, Asia-Pacific is expected to have reached $128.5 billion, making it the world’s largest gaming region. China is expected to earn $27.5 billion, accounting for one-quarter of the total. This would make China the largest player in the global gaming industry, which is expected to grow further in the coming years. There has been an increase in the number of people playing mobile games in this region of the world, and it is expected that this industry will generate $46.1 billion in revenue in 2018. In contrast, gaming consoles and personal computers have performed below expectations.

Honor of Kings, an online battle arena game developed by Tencent and published by Tencent Games, is the most popular video game in China and the rest of the world combined. Competitive multiplayer gameplay is available in the game. As a direct result of video games’ meteoric rise in popularity, it is now illegal for parents of children under the age of 12 to allow their children to play video games for more than an hour per day.

The game’s creators are currently working on turning this Chinese phenomenon into a worldwide phenomenon. In western markets, the game is known as “Arena of Valor.” This game can be played on a computer, but in China, mobile phones have surpassed computers as the most popular gaming platform. This game is playable on a computer. Because of the size of China’s gaming industry, it is expected that by the end of this year, the country will contribute one-fourth of global online gaming revenues.

America, the Continent

North America is expected to generate $27 billion in gaming revenue in 2017, making it the world’s second largest gaming region. This places it in second place worldwide. The number of people who play games on their smartphones and the amount of time they spend playing games on their smartphones are two factors that are contributing to the continued growth of the gaming market in this region.

In 2017, Candy Crush Saga was the most popular mobile game in the US, accounting for 19.29 percent of all mobile game downloads. As a result, it is the most downloaded mobile game in the world. Furthermore, it was the game with the greatest market reach. Players can choose from a wide range of games, including arcade games, quiz games, quest games, and puzzle games. The Rivers Casino app is one of our favorites because it gives players access to a diverse collection of free casino games that can be customized to meet the needs of different players. The most popular categories of video games in Asia-Pacific countries and North American countries are very different. The Asia-Pacific region is known for its love of battle games, whereas the North American region prefers casino, puzzle and arcade games.

Europe

Until recently, the majority of the gaming industry was dominated by companies headquartered in North America or Asia-Pacific. Gamers could only play games on dedicated gaming consoles and personal computers from the 1980s to the 2000s (PCs). However, as mobile gaming has grown in popularity, Europe has joined the growing video game market. As a direct result of Europe’s transformation into an open creative space for a large number of startups and entrepreneurs, a large number of millennials have given birth to a large number of mobile gaming behemoths.

Over 130 million people in the EU5, which includes the countries of the United Kingdom, France, Germany, Italy, and Spain, own mobile devices. Gamers account for one-third of the mobile device population. The vast majority of video game publishers serving this market are based in Europe. Rovio, a Finnish company, is responsible for the development and distribution of the wildly popular video game Angry Birds. The popular online game Clash of Clans is owned by the Finnish mobile technology company Supercell. According to Forbes, Supercell earned $2.4 million per day in 2013.

In comparison to the Asia-Pacific region’s relatively young demographic of mobile gamers found in both Europe and the United States, Europe has seen a significant increase in the number of mature mobile gamers. This is because mobile gaming is becoming increasingly popular among the elderly.

This shift is reflected in the highest grossing games mentioned above: the most popular types of games released in 2017 in both of these regions were casual games, puzzle games, and arcade games. While the most popular games in the Asia-Pacific region featured intense action and battles between a wide range of characters, their popularity was primarily driven by their ease of access.

Another factor contributing to the growth of mobile gaming‘s market share and popularity is the development of new gaming markets.

This figure includes the industry’s net contributions from Latin America, which totaled $1.7 billion, as well as contributions from the Middle East and Africa, which totaled $2.32 billion. In terms of video game revenue, South Africa, the United States of America, Japan, Germany, and the United Kingdom are currently second, third, and fourth, respectively, behind China. There is no indication that the growth of the mobile gaming industry will slow in the near future. The mobile gaming industry appears to be doing quite well, as there are currently more game developers and game options than ever before.